About Courtney Baker

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So far Courtney Baker has created 3 blog entries.
27 08, 2026

How are 2026 predictions holding up at the halfway mark?

2026-08-27T12:25:30-05:00

As we head into 2026, the interoperability landscape will keep evolving—sometimes chaotically. New entrants, shifting policies, and rapid innovation may feel like constant thrashing, but that momentum is driving meaningful progress. The result? Clearer leaders, stronger solutions, and faster advancement across the healthcare ecosystem.

How are 2026 predictions holding up at the halfway mark?2026-08-27T12:25:30-05:00
1 06, 2026

Tom Hanks, Keanu Reeves, Dolly Parton and…CommonWell?

2026-06-01T08:07:06-05:00

At SWAAY Health Live, there was a lot of conversation around branding, trust, and what makes organizations resonate beyond products or services. One session in particular, “What would Taylor Swift Do? Using Celebrity Comparisons to Define and Energize Your Brand”, lead by Brooke Limoseth and Gwen Cantarera of Nordic Global, made a lasting impression (and no, not just because I am, in fact, a Swiftie).  But let’s take this for my own organization. If CommonWell were a celebrity personality archetype, who would it be? Oddly enough, I kept landing on some combination of Tom Hanks, Keanu Reeves (this one is thanks to Paul Wilder, our Executive Director), and Dolly Parton. Not because they’re flashy. Actually, almost the opposite. They’re trusted. Not trendy-for-a-moment trusted. Not loud trusted. Not “best marketing [...]

Tom Hanks, Keanu Reeves, Dolly Parton and…CommonWell?2026-06-01T08:07:06-05:00
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